Performance reviews are a time for reflection for the individual employee, the manager, and the overall team. They can be used to invigorate employee morale, realign, set new goals, and are a time for reflection. It isn’t simply about what the employee can do for the company, but what the company can also do for the employee. It should be a collaborative process that is reflective of past and present performance, acknowledge (and celebrate) milestones, and helps set the stage for the future.